Sales of new Frank Bar smash one week launch target
|
8th Apr 2013 - 09:27
Five variants of the Frank Bar collectively sold nearly three times that of the store’s existing brand leader. An initial Frank Bar order, expected to last two months, lasted only seven days.
The Frank bar is made from 100% natural ingredients. Its recipe incorporates certified gluten-free oats, velvety dates, opulent plums, rich natural fruit and full-bodied dark organic chocolate. Many of these ingredients are exclusive to this product in the UK.