The money raised over the seven days will go towards helping some of the most vulnerable members of the hospitality industry.
From country pubs to boutique hotels, catering colleges to contract caterers, hospitality workers from across the country are being asked to show their commitment to the industry they work in. From race nights, cake sales and garden tours to relaxing massages, there are numerous ways to get involved.
This year, preparation for Hospitality Action Week coincides with the unveiling of a new, modern identity for the charity, including a bold new logo and an all-new website, which has been designed to not only be more visually appealing to its audience, but also easier to navigate and more accessible, with web and mobile access.
Hospitality Action CEO Penny Moore said: “The past four HA Weeks have been jammed packed with supporters across the country doing their bit for the charity. From managing directors to college students, everyone has gone that extra mile and this year we really want to build on the momentum. Please do plan to carry out some fundraising for us this May.Whether you raise £5 by collecting your loose change for the week or £5,000 by getting sponsored to cycle to Paris, your contribution really will make an enormous difference to those in need.”