Rise and shine
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28th Feb 2013 - 08:30
There are no boundaries when it comes to breakfast. As more people skip this meal at home, it offers operators the perfect chance to offer anything from a full breakfast to a cup of coffee or tea with a sweet treat to fill the gap.
It is now one of the most lucrative and competitive sectors for operators and can even boost lunchtime sales as time-pressed consumers kill two birds with one stone and pick up their lunch at the same time.