It plans to use the opportunity to show caterers and consumers how it provides “a shortcut” to affordable, quality food and drink, covering everything from food safety, environmental protection, animal welfare as well as origin.
Richard Cattell, Red Tractor head of marketing said: “Red Tractor Week will celebrate 12 years of great farming and great food under the logo.
“This year, Red Tractor has been an integral part of the Olympics, delivering quality British food in the biggest sporting event and the biggest peace-time catering operation in the world.
“Red Tractor Week will help to further raise awareness and understanding of the good standards our 78,000 farmers and 700 food manufacturers operate to, and will ask consumers to buy, cook and eat quality products available under the logo.”
The week is backed by ex- Coronation Street and Bad Girls actress and celebrity mum of two Debra Stephenson, who will be showing shoppers how easy is it to buy, cook and eat Red Tractor foods.
Red Tractor Week has already received support from retailers, food service operators and the food supply chain.
To find out more about the planned activities through the week visit www.redtractor.org.uk/RTW2012. You can also follow the activity online at Red Tractor’s Facebook page and via the Twitter feed @RedTractorFood #buycookeat.