The wholesaler is forecasting record sales approaching £1m when it stages its biggest ever annual two-day trade fair.
It is an opportunity for Harlech Foodservice to showcase the range of products it supplies to restaurants and cafes as well as to schools and hospitals, museums and art galleries. Harlech’s own stand will be at the heart of the event and will feature live cookery demonstrations and the chance to sample new products.
Josie Swift, head of purchasing at Harlech Foodservice, said: “We introduced Trust Our Prices last year, freezing prices on over 300 core products for the three months up to Christmas and New Year and it proved so popular we have done it again for January through March.
“Now we’re launching our third wave of Trust Our Prices and will be fixing our prices in June and it’s bigger than ever with over 400 products covering frozen, ambient food and non-food products.
“It means our customers in the hospitality and catering sectors can be confident that prices will remain pegged for the busy summer period. It means we’re saying to our customers in hospitality that they can go ahead and set their menus for the whole season because we can support you through those three months and their margins will remain the same.”
This year’s event, which is free to people in the trade but not open to the public, will feature exhibitors including Kellogg’s, McCains, Young’s Seafood, Wafflemeister and Hellman’s.