Open to chefs, caterers and food and beverage managers across the country, the duo say the trip is a “mecca for budding grill heads, pit masters and barbecue cook-out connoisseurs”
Held annually in Downtown Memphis (Tennessee) - the “home of barbecue” -the four-day contest will give the winner and their guest a “true taste of deep south hospitality.”
Chris Cannon, commercial controller at parent brand McCormick UK Flavour Solutions, said: “It’s fair to say that no one does barbecue like the US.
“In the deep south, it’s less a cooking style and more a dedicated subculture, with the World Championship Barbecue Cooking Contest at its heart.
“There’s a reason why some 70,000 people make an annual pilgrimage to Tom Lee Park and we think it’s an experience well worth sharing.
“It’s also the place where you get to see some of the latest barbecue trends, techniques and flavours, so I urge any chef curious to learn and gain some insider information to enter the competition today.
“Hopefully we’ll see you in Memphis.”
To enter, visit https://www.franksandfrenchs.co.uk/memphis/ before the 31 March deadline.