22nd May 2012 - 00:00
Abstract
Tetley tea has appointed John Phillips as its new out of home controller.
Phillips joins Tetley with a wealth of knowledge in the sector after nine years at Georgia Pacific where he was national account controller on the Lotus Professional brand. With overall strategic ownership of the Tetley brand in the out of home environment, Phillips will employ a holistic approach to ensure that Tetley and Tata Global Beverages is the brand of choice across Hotels, Leisure, QSR, Healthcare, and every area of out of home. Phillips explained: "As a global brand, Tetley is the tea of choice for many consumers across the country. I aim to ensure that as a company we work closer with our very important out of home customers to create additional value from our complete offering. "To me serving tea is not enough, it is about serving a brand, and what better brand to serve than Tetley, the one that can be found in most households across the country."
Category