Crussh was founded in 1998 and focuses on improving people’s wellbeing through its healthy food and drink options. It is the first Crussh outlet to be opened outside of London and within a hospital.
The opening of Crussh is part of Birmingham Women’s and Children’s NHS Foundation Trust extending its ten-year partnership with global services company Sodexo. The £11 million contract will see Sodexo invest in food, eating and retail facilities across the hospital and Parkview Clinic.
Dawson has been a Sodexo ambassador since 2010 to help raise awareness and wellbeing issues for Sodexo employees and customers. He said: “A healthy diet is so important to all parts of life, but especially when recovering.
“Making sure you have the right nutrition when recuperating can make a major difference and I am so pleased that the children, young people and staff here at Birmingham Children’s Hospital will be able to access the food they need to help recover.”
A full range of freshly pressed fruit & vegetable juices, real fruit smoothies, breakfast bagels, hot lunch, sourdough toasties and salads will be prepared daily and served alongside organic & Fairtrade coffee.
Stuart Winters, chief executive of healthcare at Sodexo UK & Ireland, said: “Our ambition for the future with Birmingham Children’s Hospital was to have a clear emphasis on healthy food, and we will be able to achieve this through the introduction of leading brand and innovator, Crussh. Their food and drink offer meets CQUIN guidelines and is a clear demonstration of our commitment to providing healthy, nutritious food.
“Food plays such a key part in the healing process so it is fantastic that we can bring the wealth of knowledge in healthy eating and nutrition through Crussh to the benefit of all the children, young people, their families and staff across Birmingham Children’s Hospital and the Parkview Clinic.”