The search begins for North West Young Chef 2011

To enter the challenge, chefs must call 0870 050 1133 or visit www.essentialcuisine.com. There is also a Facebook group set up for the competition. Competition chairman and judge, British Masterchef Brian Mellor, said the challenge is open to everyone from college trainees and pub hotel chefs to restaurant apprentices and canteen cooks. "You just need to work in the region and show potential, some real promise. "The standard of entries has been phenomenal over recent years, but we know there are many more young chefs out there who relish the chance to demonstrate their creative and technical flair on a competitive stage, especially on home turf. They just don't know how to go about it." "This year, we are particularly keen to hear from more head chefs and colleges who feel they have someone extremely special under their wing, someone who could benefit from the invaluable learning curve of this growing competition and the wonderful opportunities it brings. They also have the chance to win a week long bursary in a top European restaurant." The Cheshire heat of North West Young Chef 2011 has already taken place (November 1), but organisers still want to her from chefs under 25 who have both drive and brilliance, and work in Greater Manchester, Lancashire, Merseyside and Cumbria. Entrants need to be able to cook a three course meal for two using local North West, seasonal produce costing up to £25. Nigel Crane from Cheshire-based Essential Cuisine, which provides both practical and financial support for the growing competition, said: "Bringing on the region's young talent is our key objective. "You might think you know it all, but competing is a different kettle of fish and, even if you make it through the heats, you will more than likely have to go back to the drawing board to get it right. When you do, it not only opens doors, but leaves you on top of the world." This year's judging panel includes Brian Mellor, a Craft Guild of Chefs member who also runs Chef 'n' Farmer in the Wirral, Steven Doherty, chairman of the Gordon Ramsay Scholarship, and Nigel Crane from Essential Cuisine. Last year's winner was 24-year-old Tom Lee, sous chef at the London Carriage Works in Liverpool.