The Desserts through the Decades guide delivers eight costed recipes inspired by the nation’s favourite desserts, alongside a selection of vintage Premier Foods adverts.
The guide has been designed specifically to showcase Premier Foods’ traditional brands, which include McDougalls, Bird’s, Ambrosia and Angel Delight.
Sarah Gray, channel marketing manager at Premier Foods, said: “Our new Desserts through the Decades guide brings an aspect of fun through a nostalgic look back at the products we all remember from our childhoods.
“Readers of this guide will also be taken on a journey through the decades with the publication of a number of our ads from the archives.
“The guide will also provide the healthcare sector with exciting and innovative dessert options, ensuring the nutritional needs of people with special diets such as dysphagia are met.
“A number of recipes in this guide can be used by healthcare caterers to aid them when making desserts for their patients.
“All new recipes featured within the guide have been created and developed by Louise Wagstaffe, Culinary Advisor for Premier Foods. From Pineapple Upside Down cake in the 1930’s, to Lavender Cupcakes in the noughties, the recipes are ideal for creating excitement within the upsell opportunity that the dessert occasion creates.
“The guide also provides top tips on how to make the most of the recipes with twists and tricks to provide variety which will help drive footfall among both new and existing customers.”
Premier Foods is also running an online competition giving chefs and caterers the chance to win afternoon tea for two at The Ritz. Chefs must simply download the guide from the Premier Foodservice website, by August 31st 2015.