Commissioned by meat alternative brand, Quorn, the study found that 68% of children are “motivated by Quorn products being healthier” and a further 65% by the “benefits it has on the future of our planet.”
Claiming it “sheds some positive light on the growing global health crisis,” Quorn said that fact that children are “taking an interest in the health and environmental benefits of a reduced meat intake is certainly something to celebrate.”
Head of out of home, Phil Thornborrow, added: “The causes of the obesity crisis are complex and multifaceted, so there is no silver bullet. Only by working together at school, home, and at both an individual and national level, will we begin to have an impact on the obesity epidemic."
To accompany the news, Quorn has recently launched its foodservice campaign to help schools and operators make “mealtimes fun while educating young minds on the impact their food choices can have on their own health and the health of the planet.”