More people are tucking into Welsh food and drink, finds research

Nine out of ten people questioned were able to name at least one Welsh food dish. The survey also found a rise of 11% over the past 12 months in awareness of Welsh produce (83%), with the purchase of Welsh food and drink by Welsh consumers rising to 85% - the highest ever level. Rural affairs minister Elin Jones said: "These responses are very encouraging indeed and bode well for the Welsh food and drink industry. A tremendous amount of work has gone into - and continues to be done - promoting Wales as a producer of high quality and flavoursome food. "I recently launched the new overarching Food Strategy for Wales - "Food for Wales, Food from Wales 2010-2020'. It sets out a clear direction for those throughout the chain enabling the industry to grow in a sustainable and profitable manner over the coming decade and represents the best possible way forward. "It is a long-term, ambitious, and proactive agenda to address the challenges ahead for food and farming and it includes cross-cutting strategic issues such as health, food security, sustainability and rural development."