10th Feb 2011 - 00:00
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Abstract
Global research commissioned by Unilever Food Solutions has found that almost three quarters (73%) of consumers want to know more about what is in their food when eating out.
A further 61% of respondents said they preferred to eat in places that are transparent about the ingredients they use; and 59% of those surveyed thought that knowing about the nutritional information would influence their choice of establishment – of these 75% said health was the reason.
Tracey Rogers, managing director, Unilever Food Solutions, said: "The World Menu Report has highlighted a clear message to those of us within the food service industry. "We know that not all consumers are asking about the nutritional value of their food when eating out of home, but if the information was available to them then this could increase. We also know that the industry is far too complex and wide-ranging to deliver a one-size-fits-all solution but with one in six meals eaten out of home we can't afford to sit back and do nothing.
"We should work collectively as an industry to come up with workable solutions that give consumers an informed choice and meet caterers' commercial and operational criteria. We're already working closely with our customers to provide some of the solutions so we know it's possible. We believe that by providing these solutions we can empower chefs to change the health of the nation."
The launch of the World Menu Report forms part of the Unilever Food Solutions' brand rejuvenation, which reflects Unilever Food Solutions' new vision – to support chefs and caterers in satisfying their customers with inspiring, healthy, nutritious food.
In addition, Unilever Food Solutions will be introducing three new services to further help chefs and caterers:
• Your Guest', which is about understanding the needs and motivations of their guests • 'Your Menu', where Unilever Food Solutions will help chefs and caterers to deliver nutritious, healthy and profitable menus • 'Your Kitchen', which will look at kitchen efficiency
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