Allister Richards, managing director of Gather & Gather, said: “Gather & Gather is a reflection of our business maturing from focusing on what we do, to how we do it.
“It brings the ideas and creativity of a dynamic team together, and translates that into delivering great service.
“We’re readdressing the balance between client, customer and caterer, and putting the customer at the heart of what we do, offering something truly different to the marketplace.”
Based on a culture of bringing food and people together, he said the new identity was the new trading name and customer-facing identity for MITIE’s catering business.
“Gather & Gather focuses on bringing together the best ideas, ingredients, recipes and inspiration from the food industry so that customers can gather together to enjoy them in the workplace.”
The launch of the new brand took place yesterday at The Brewery in central London.
The event showcased a sample of ideas from the company, including pairing menus, canapés from Gather & Gather’s event chefs at The Brewery, a brew bar in partnership with Union Hand-Roasted Coffee, and Diageo’s talented mixologists.
Speakers included Tim Oldman of Leesman, who discussed how office environments can support employees through workplace effectiveness, including food service as a key area of focus.
Niki Segnit, author of The Flavour Thesaurus, also spoke, along with Ruby McGregor-Smith, the chief executive of MITIE (Management Incentive Through Investment Equity).
Two years ago MITIE recruited a new management team to lead its catering business under an entrepreneurial investment model.
Since then, the business has more than trebled its turnover through new contract wins and the acquisition of award winning hospitality company Creativevents, making it the fastest growing caterer in the UK and Ireland.
Gather & Gather will roll out to existing MITIE catering sites starting on May 1st.