The research found that over half of Millennials’ visits are to quick-service restaurants, 9% to full-service restaurants, 9% to pubs and 29% to other channels.
Over half (58%) are also more likely to choose a chain when eating out than the average foodservice consumer (54%). The group is also more likely to eat and drink out for a snacking occasion (31%) than the total foodservice consumer (29%).
The average spend for a Millennial is less than that of the total foodservice consumer, £4.37 for Millennials to £4.62 for total age. Almost a third (31%) of Millennials’ foodservice meals included a promotion or meal deal, compared to just a quarter (26%) for the average consumer.
The research reveals that Millennial consumers have only marginally increased their eating out occasions, as the result of a negative trend amongst those aged 18-24, balanced by growth in the 25-34 age group.
The full infographic published by NPD Group can be found below.
