1st Oct 2010 - 00:00
Abstract
Mövenpick Ice Cream has achieved a 12% growth in year-on-year sales (January through to end of May 2010) as well as a 43% year-on-year uplift in menu sales.
Mike Godwin, managing director, Mövenpick Ice Cream, said: "Our strong product portfolio has been specially developed to inspire chefs and caterers looking for only the best quality and taste, and we pride ourselves in getting this right time and again. "Just this year, our newest innovation, Mövenpick Double Cream & Meringue, scooped the Best New Ice Cream Product at the BFFF Annual Awards 2010. And, in July the team converted 88% of their sales leads into new business, which propelled our mid-summer profits.
"With an array of exquisite flavours, combined with our highly knowledgeable sales team, I'm sure we can continue the positive momentum throughout the Winter period, and capitalise on current consumer trends for premium products."
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