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Gather & Gather reveals ‘refreshed’ brand proposition to mark 10th anniversary

29th Nov 2023 - 06:00
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Gather & Gather reveals ‘refreshed’ brand proposition
Abstract
Gather & Gather, part of catering and hospitality company CH&CO, is celebrating its tenth birthday and to mark this milestone it has unveiled a ‘refreshed’ brand proposition to define its vision and goals for the next decade.

At the heart of the refreshed proposition are Gather & Gather’s ideals: ‘We’re Brave & Bold’, ‘We Stand Together’ and ‘We Do Good Things’. Gather & Gather is a more than £215 million company, boasting a diverse UK and Ireland-wide portfolio of workplace and university clients.

Allister Richards, founder of Gather & Gather, said: “A decade ago, we started Gather & Gather with an idea of building a food business that could challenge the status quo – a business which understands and celebrates the power of hospitality to connect people.

“I’m delighted to say that hasn’t changed. I believe in our vision even more now because I have seen firsthand that when you unite talented people with a common purpose, you can achieve truly great things.

“The leadership team has constantly moved things on for the good, taking our founding principles and building on them in a way that acknowledges our scale and presence within the market. So, ten years in, I’ve never been more proud or excited about the future. Thank you to everyone who has supported the journey so far. Onwards to the next ten.”

The five focus pillars that support the ideals and shape the modern Gather & Gather experience are:

  • Food mavericks in the room: Fearing the norm, not change, Gather & Gather chefs are encouraged to be creative and brave
  • Marriage to coffee: The team sources direct from farmers committed to sustainable agricultural practices and workers’ rights, always paying a fair price
  • Build lifelong connections: Creating a culture of togetherness and shared values and experiences
  • Do good things: Helping the environment and benefiting society is fundamental to Gather & Gather’s purpose of community and coming together
  • Thrive in a digital world: Trailblazing tech solutions that work seamlessly and intuitively at every digital touchpoint, making life easy for our clients, customers and teams 
Written by
Edward Waddell