27th May 2010 - 00:00
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Abstract
Game-to-Eat, the campaign dedicated to increasing British wild game, has announced the relaunch of its website - www.gametoeat.co.uk.
The new-look website features butcher and restaurant listings enabling consumers to find their nearest stockists; up-to-date information on Game-to-Eat and Craft Guild of Chefs accredited workshops for chefs
In addition, the site includes quotes from Game-to-Eat supporting chefs such as Mark Hix and Phil Vickery and offers free promotional materials for butchers and game dealers to help drive sales.
Figures from TNS Worldpanel consumption have confirmed that game in the UK has risen by 15% to 31.7m in the last year.
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