29th Nov 2023 - 05:00
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Fresh Direct has launched ‘innovative’ new packaging for its range of berries that will reduce plastic content, saving almost 50 tonnes of plastic every year.
Fresh Direct is moving all its blueberry, raspberries and blackberries into the new FSC-certified paper packaging in November with plans to add Strawberries in January 2024.
Hardeep Rait, head of procurement for fruit at Fresh Direct, said: “With a crop that’s as fragile as berries, we needed to find a solution that protected the fruit as well as being more sustainable.
“After trialling various options over an extended period, Driscoll’s identified a fantastic solution that we’ve now implemented across Sysco GB companies. Initial customer feedback has been fantastic, and we’ve been delighted that the packaging has really helped support product quality, with the berries arriving in great condition.”