Adaco has over 400 customers in 54 countries and a 27-year history, and will now become the operating base for Fourth USA.
Combining two strong businesses enables Fourth to increase its international footprint and it also provides a springboard for new business opportunities in the Far East.
Ben Hood, Fourth CEO commented on the deal: “We are delighted with this acquisition as it fits well with our international ambitions. I am excited that Sunil will be joining our senior management team and feel this will be a great opportunity for all Adaco employees. Adaco has a fantastic reputation for innovative solutions for the hotel sector and the synergies are considerable. We both share a deep commitment to providing business process efficiency, excellent ROI, and significant improvements in gross profit for our customers.”
Sunil Reddy, President of Adaco said “Fourth’s acquisition enables us to extend our global reach as part of a large, well-funded and ambitious organisation. I am looking forward to joining the Fourth Board in my on-going role as Adaco President and working closely with its management team. The culture and vision of Fourth and Adaco are very similar which is exciting.”