Until December 21, they will donate 75p to the Kellogg’s Breakfast Club Trust for every case of Corn Flakes, Rice Krispies and Mini Max cereal bought by caterers from one of Country Range Group’s 14 independent wholesalers across the UK.
The aim of the foodservice campaign is to raise £15,000 to help serve up to 50,000 breakfasts for children that need it most. It’s estimated that one in seven pupils currently go to school hungry.
Through the initiative, a minimum of 20 breakfast clubs will receive a grant of £450, the typical cost of running a breakfast club for a month.
The collaboration builds on Kellogg’s Breakfast Club programme, which was started in 1998 and has seen Kellogg’s investing over £2 million to set up more than 500 breakfast clubs during this time, working with charity partner Continyou.
Coral Rose, marketing manager for Country Range Group, said: “It’s such a positive cause and we are very happy to be exclusively partnering Kellogg’s to bring this hugely successful retail campaign into foodservice. The added beauty is that Country Range Group members who sell the three Kellogg’s breakfast products also get to nominate breakfast clubs in their own communities.”