The healthy snacks are priced from 75p and are served in addition to its own-brand ranges including street food and grab and go.
Daniel McCelland, food development manager at Edwards & Blake, said: “Following an intensive research programme we identified a market for highly nutritious but lower-priced food offerings and we have responded to meet this need with a range that offers people great value food but not at the expense of quality, taste or nutrition.
“Our development team have come up with a winning collection of healthy sweet and savoury dishes that are proving very popular with children and adults across our business.”
The range features nine flavours including sugar, egg, gluten and dairy-free date, oat and cranberry flapjacks and branflake pancakes with blueberries and honey.
Shirley Edwards, co-founder and director of Edwards & Blake, said: “We pride ourselves on our innovative credentials and our development team have done a fantastic job in creating a range that not only tastes delicious but also represents excellent value for money. We’re looking forward to more exciting product launches throughout this year.”