Aimed at the retail and foodservice sectors the site, www.eblextrade.co.uk, has been revised to bring all of the tools and resources for both sectors into one place with improved navigation.
It also features a number of new features including a collection of butchery demonstration videos featuring EBLEX’s master butcher Dick van Leeuwen.
In addition, the video page has also been enhanced to include links to each of the demonstrated cuts in the Cutting Specification Manual and Meat Purchasing Guide. This new feature will enable suppliers and chefs to access the relevant pages within the books, where they’ll find step-by-step instructions on how to prepare the cut and its unique ordering code.
Furthermore, recipe ideas and cooking instructions have been provided for chefs to give them more inspiration in the kitchen, plus a yield and costings tool – which demonstrates the value that can be added to your bottom line – also accompanies most of the cuts.
Digital marketing executive for EBLEX, Sally Crowther, said: "The EBLEX trade marketing website has been revamped and upgraded to bring all of our tools and resources under one roof with improved navigation.
“Other improvements such as the implementation of drop-down menus have also been installed, allowing for quick access to other areas of the site including the counter merchandising tool for retailers, sous vide recipes for chefs and the point-of-sale materials which are available to members of our Quality Standard Mark Scheme. There are also links to our YouTube channel and Facebook and Twitter pages, plus you can ‘share’ features from our site with your own friends and followers.
“Of course in light of these improvements, some visitors may find they are prompted to upgrade certain programmes on their computers. For example, the majority of the guides on the site, including the recipe books and cutting specifications, are displayed in flip books which require the user to have Adobe Flash installed. Visitors may need to upgrade their computer software appropriately to enable them to use the website to the best of its ability.”