EBLEX launches new online resource for caterers

The website is an essential tool for all those serving Assured Quality beef and lamb to their customers. The new site, found at www.eblextrade.co.uk, offers recipe ideas, cutting specifications for beef and lamb, latest news, information on forthcoming promotions and events, and advice on how to sign up to the Quality Standard scheme. In addition, EBLEX is working in partnership with Assured Food Standards (AFS) to exploit the market opportunities for quality assured beef and lamb across all trade sectors. As a result, visitors to the new website will also now find information on AFS's Red Tractor scheme. In addition, by completing a simple registration form on entering the site, visitors can sign up to receive regular e-news alerts from EBLEX and ensure that they are kept in the know about latest news, events and planned promotional activity. When entering the site visitors are asked to choose which sector of the website they would like to visit; 'foodservice' or 'retail'. Information has been tailored accordingly; the foodservice section will to appeal to cost and profit sector caterers and their suppliers, while the retail area is aimed at abattoirs, processors, butchers and multiple retailers. And within 'foodservice', visitors will find a whole host of new features as well as the most popular functions from the previous website such as 'Cut Of The Month', the database of Quality Standard approved suppliers, latest category reports, newsletters and additional members' materials and resources. In addition, all specifications from the industry acclaimed Cutting Specification Manual and Meat Purchasing Guide for beef, lamb and veal are available to download. A key feature for chefs is the new recipe section featuring the latest electronic 'flip-book' technology. All of EBLEX's beef and lamb recipes (including the popular publications 'Glorious' and 'Passion') are available to search and download in an easy-to-view e-book format featuring eye-catching photography. Plus there's a new book aimed at school caterers which features beef and lamb recipes together with nutritional guidelines, to help create balanced and nutritious meals for children. EBLEX marketing executive, Laura Bishop, was central to the rebuild process. She said: "We wanted to create a website that was clear, easy to use and visually appealing. We know from research conducted about our previous foodservice website that the most popular features were the two recipe books, Glorious and Passion, plus our CD library and our downloadable operating guidelines." "Another important aspect was to bring the two previous completely separate foodservice and retail sites together. That's why we have rebranded and created a new landing page www.eblextrade.co.uk from which users will be able to choose to enter either the foodservice or retail sections, depending on which sector they work in."