DBC Foodservice appoints new commercial director

McFarlane joins DBC from Brakes, where he was the director of prime meats and in 10 years helped to drive sales up from £7m to £80m per annum. Previous to this, he worked for meat supplier Donald Russell, Royal Warrant Holder for the supply of meat and poultry to HM The Queen. Chris Horne, managing director of DBC Foodservice, said: "The appointment of Rob McFarlane heralds a new era for DBC's meat offering. Rob's contribution will add new weight and energy to our foodservice range and enable all our customers to share in the consistent value for money, variety and quality DBC is known for." Rob McFarlane, commercial director, meats, of DBC Foodservice added: "I am excited by the prospect of working for DBC which has at its core a strong tradition in the meat supply trade. "My role will be to support the whole trading network and build on existing strengths within the business to build our future success. I believe DBC's offering has even greater potential for our discerning customers, and I intend to drive quality and add value to the sector through our meat products."