The Crown Group reveals opening of its first 'feed' pod at Cambridge University

The pod has opened in the foyer of the Babbage lecture theatre at the New Museums site and caters for up to 4,500 students, university staff and other visitors every day. Serving hot and cold drinks, breakfast, sandwiches, salads, snacks and fruits; the pod is an extension of 'feed', the Group's new cafe brand. The brand is based on four main principles which are 'simplicity', 'quality', 'friendliness' and 'energy'. 'Feed' was initially launched at the Brighton Centre in 2010 where the Crown Group also provides food and venue management services to the centre's staff, guests and visitors via its Kudos business. Charles Beer, chief executive, Crown Group, said: "We are really pleased to be opening the very first 'feed' pod at such a prestigious location. The essence of 'feed' is very much about providing simple, quality sandwiches that are served by friendly and energetic staff. We enjoy our food and hope that our customers can enjoy it with us. "Despite the challenging financial climate, we have continued to invest in our business and are looking forward to introducing 'feed' to Cambridge. "We are sure that it won't stop there as we are already talking to clients in other parts of the country to see how we can further develop our brand this year." Nick White, operations manager, Estate Management, Cambridge University, added: "We are really pleased to host the first 'feed' pod which is proving popular with our staff and students. The pod is a novel twist on the traditional grab and go concept and has really set a new benchmark for other high-street retailers to match."