The informative events allow brands and suppliers to showcase their products to hundreds of sales, telesales and marketing representatives from across the CRG membership.
Emma Holden, marketing controller at CRG, said: “If 2020 taught us anything it was that members, suppliers and customers must communicate and be reactive to the challenges thrust upon them.
“With Covid-19 and the ensuing lockdowns causing carnage for the sector, it’s been vital that suppliers have still been able to showcase their products and provide essential training around their brands in a different way.
“Our webinar sessions have provided exactly that. The first thirteen sessions were a huge success and we’re thrilled to be able to roll out several more in 2021 and urge suppliers wanting to be involved to get in touch.”
Premier Foods and Kellogg’s were among the suppliers who partnered with the Country Range Group in 2020 to provide training around the education, care and hospitality sectors.
Mike Ager, business account manager at Premier Foods, added: “Our collaboration with the Country Range Group allowed us to utilise technology with a virtual event to bridge the gap between Premier Foods and its members, with a particular focus upon sales and telesales teams.
“By working in partnership with CRG as part of its Road to Recovery Webinar Series, we were able to share our expertise, product information and offer professional chef guidance which is more important than ever to our customers.”
The first webinar will take place on 30 March 2021. Email enquiries@countryrange.co.uk for more details.