The seven course, fairy tale themed menu, which was devised by Artizian’s award-winning chef Richard Skinner, saw guests at The Macmillan Campus in London treated to dishes such as Hansel and Gretel’s Baked Bread Surprise, Goldilocks and The Three Bears Pea, Anchovy & Cured Ham Porridge and a Cinderella-inspired Pumpkin Parfait.
Tracey Fairclough, Artizian’s commercial director, said: “In line with our Foodology principles, each dish was prepared with the finest ingredients, cooked to perfection and seamlessly served.
“A true visual spectacle, the roomful of guests could hardly contain their excitement as each new course brought with it a new surprise in an evening of pure enchantment.”
Guests Ian Hanlon, director at Coverpoint Foodservice Consultants, said: “It was a fabulously well-orchestrated event. The theme of the evening was a journey through classic children’s fairy tales and, like any good story, the food had an intriguing opening to get the ‘reader’ hooked, a strong main body and a sting in the tail at the end.
“Richard Skinner’s food was extremely well executed, each of the seven courses playing on a theme, which required all senses to piece together the story. A fun, interesting and interactive evening.”
Lorrie Dannecker, services director at Artizian client Telegraph Media Group, added: “The food was so creative, a visual joy and a treat to eat, especially the porridge course, monk fish and the delicious, fantastically presented pumpkin dessert.
“What impressed me the most though was the creativity, enthusiasm and passion of every single individual involved, which resulted in a magnificent feast for all the senses.”
The event also involved the dinner in a psychological experiment designed to explore the effects of social media on relationships with food.
Throughout the evening comparisons were made between encountering food visually against the experience of eating food.
The emotional reactions of guests were monitored by Karen Fewell of the Digital Blonde, who plans to reveal the findings and her analysis.
Fairclough added: “What a thrill to be able to showcase our talents to an invite-only crowd of clients, consultants, FM companies, writers and industry representatives.
“Everyone there was someone whose opinions we value and trust. It was a big night, designed to be one our guests would remember and the success of the evening is a real testament to the truly talented and creative team here at Artizian.”
Artizian was founded almost 18 years ago by Alison Frith, after she had spent over a decade working for some of the sector’s major contract catering players.