30th Mar 2010 - 00:00
Abstract
Bunzl Catering Supplies has introduced a new initiative under the 'PRINT YOUR LOGO HERE' slogan, which enables smaller operations such as independent coffee shops and sandwich businesses to establish an identity through branding in order to compete more effectively.
Paper cups, soup containers, sachets, napkins, clear plastic tumblers, salad containers, sandwich packaging, take out bags and the new innovative Panini Sleeve, all come under the slogan, and the cups can be ordered in quantities as low as 5000.
For caterers already using branded products, Bunzl Catering Supplies will manage the transition, transfer of stock and arrange for continuation of your existing print – in most cases free of charge.
The Bunzl Label Systems design studio can also create food labels using the caterer's own logo and brand styles that not only meet the requirement of nutritional information and fillings but also promotional offers, bar codes and storage instructions.
In addition to working with customers to create labelling that reflects their business style and ethos, the company are also committed to working with them to create labelling which fulfils the new suggested Food Service Agency (FSA) standards on calorie information at 'point of choice,' in an effort to help consumers identify healthier choices when making purchases.
Paul Willcocks, regional director at Bunzl Catering Supplies, said: "We constantly keep abreast of trends in the market in order to drive innovation in everything that we do. The launch of our new branding initiative under the 'PRINT YOUR LOGO HERE' scheme, is a natural step in our ongoing strategy. "According to the recent UK Project Cafe report, the UK coffee shop market has experienced a year-on-year rise of 6.2%, due to UK consumers embracing our growing coffee shop culture."
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