Britons make roast dinners a top choice when eating out, according to survey

In research conducted on behalf of Knorr Gravy – which quizzed diners about how they like their roast dinners and gravy – 65% of consumers said they want to see roasts on menus throughout the week, proof that this traditional dinner is more than just a Sunday meal. Sarah Branagan, Knorr category manager for sauces, said: "Our research confirms how much the British public love roast dinners. More than 80% of consumers have enjoyed this popular meal out of home in the last three months , which is why we're excited to be sponsoring British Roast Dinner Week. "We want to help operators meet consumer demand and increase profits by serving roasts every day of the week – and they don't have to wait until October to get started. "Next month we're launching our new website – www.britishroastdinnerweek.co.uk – that will be packed full of news and advice, including: recipe ideas, marketing tools and, of course, tips on perfecting your gravy offering. With over 358 million roast dinners eaten out of home last year, it's important operators get their gravy – the UK's favourite sauce – just right." The new website will also include insight to support operators when updating their menus. By serving a 'roast-of-the-day', operators can instantly appeal to more than half of consumers who'd choose a roast dinner if it featured on the menu throughout the working week.