Holmes, who joined the company in 2016 as sales director for retail, will now head up all sales route-to-market functions - including the company’s contact telesales service in Perth, Scotland – and marketing.
“We have audacious plans for increased sales, market share and delivering real value for customers,” said Holmes.
Bestway Holmes, the company behind caterers BB Foodservice, says it enjoyed a return to ‘good profit’ and EBITDA (Earnings before interest, tax, depreciation and amortization) growth this year, after a sustained period of investment.
Martin Race, managing director, said: “As we enter our new financial year, this is a fantastic time to review and redefine the way we work with customers to make sure we are ready for the year ahead.
“Like every wholesaler we will have challenges along the way but with customer satisfaction now at its highest ever level, best-one posting the largest double digit organic growth of any symbol operator and a renewed effort in catering and the on-trade sectors, we have a terrific platform to deliver further growth for the business.
“The appointment of Tony will bring greater structure and energise the teams to ensure Bestway Wholesale remains the Best Way for customers to grow their food and drink businesses.”