The apps, which include pre-order, loyalty reward, and feedback-based platforms, have enabled Bartlett Mitchell to enhance its site-based sales activity and drive additional revenue into its clients’ locations.
Lin Dickens, marketing director, Bartlett Mitchell, said: “We are hoping to use the experience we have gained from this to build on other technologies we are exploring at the moment.
“There are some brilliant developments in the tech marketplace at the moment and we can’t wait to start using some of these in our own business.”
Bartlett Mitchell said the apps have reduced queues and removed printing costs for loyalty cards, which in turn has supported its CSER initiatives. The caterer is also using the data captured from these apps alongside traditional feedback and trend analysis to help shapes its menus, offers and promotions.