1st Mar 2011 - 00:00
Abstract
Aspall has been chosen as the sole cider supplier to the Royal Albert Hall as part of a three year deal.
Aspall Perronelle's Blush and Aspall Draught Suffolk Cyder will be available in 330ml bottles throughout the Royal Albert Hall's 13 bars from March.
The 330ml bottle was redesigned last year as a replica of the original 500ml bottle, allowing licensees to store the bottles in the fridge more easily. They are also the perfect size for drinking during an interval.
Aspall commercial director Geoff Bradman said: "We are delighted to have been appointed the exclusive cider supplier to the Royal Albert Hall – an international British icon that shares Aspall's values of quality, heritage and craftsmanship. "Aspall is a perfect match with the Royal Albert Hall's discerning audience and we very much look forward to enhancing the theatre goers' experience with a quality cyder which is made from 100% apple juice."
Jasper Hope, Royal Albert Hall chief operating officer, added: "Aspall and the Royal Albert Hall were an obvious fit. For 140 years we have been providing our customers with a premium experience on stage and off to maximise public benefit. "Aspall, with its range of premium ciders and rich history, is the perfect complement to the Royal Albert Hall's brand and heritage and we pride ourselves in working with this exclusive partner."
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