60% of UK adults believe alcohol packaging should contain health warnings

Although 95% of respondents believe that a drink from 'time to time' does not hurt, almost half (44%) of those asked agreed that alcohol is bad for your health. And 33% of those surveyed have cut down on their alcohol consumption in the past year with a further 10% saying they have given up alcohol completely. There is also evidence to suggest that, amongst those who still drink, habits are changing. The report reveals that people are more likely to buy their alcohol in supermarkets with the intention of drinking at home – the 'take home' market share of the alcohol industry has increased by over 3%, where as the 'on-trade' (bars, restaurants etc.) market share has dropped by the same amount over the past ten years. This is not surprising, as 47% of alcohol drinkers say that most of their drinks budget is spent on drinking at home, in contrast to 27% saying that most of their budget is spent on drinking when out. There has also been a change in the hospitality industry, with the role of the traditional pub giving way to a new 'continental' model. The 'watering hole' image of the British pub has been emphatically challenged by the emergence of gastropubs and restaurants that offer a holistic eating and drinking experience. Commenting on this trend, James McCoy, research director for YouGov SixthSense, said: "The on-trade model for selling alcohol in the UK has steadily shifted away from the old boozer, dominated by beer drunk in long 'sessions' and towards the modern pub-restaurant, often sharing characteristics with the Continental café or brasserie."