The relaunch follows Urban Eat actively listening to its trade customers on what they need to sell more, with packaging improvements made to elevate its appeal.
The refresh includes updated recipes and fillings across the portfolio, new flavours, bigger pasta pots and a wider breakfast offering. The packaging is now 100% recyclable too.
Wayne Greensmith, head of customer marketing at Fresh Food For Now Company, owner of the Urban Eat brand, commented: “Our customers spoke, and we listened. Everything we have improved comes directly from their feedback, and we are set to drive footfall and loyalty with the changes we have made.
“The refresh also comes following our 2021 brand relaunch; since then, we have kept up momentum, continuously making improvements to recipes, range and packaging. This is a demonstration of our commitment to working closely with our valued customers, into 2023 and beyond. We’ve got a lot more planned, so watch this space.”