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Typhoo launches new Fear Free Tea

8th Nov 2024 - 04:00
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British tea brand Typhoo has launched its latest innovation, Fear Free Tea, a new blend that not only delivers a richer, fuller flavour but also represents a ‘significant step’ forward in the ethical sourcing of tea.

Available now, new Typhoo Fear Free Tea is part of Typhoo’s mission to end sexual violence against women in tea plantations. According to BBC Africa three out of every four women working on tea plantations fear sexual violence.

Mike Simmonds, senior national account manager at Typhoo, said: “Tea is a big part of our British food and drink culture, 100 million cups are drunk every day, but it shouldn’t come at the cost of someone’s safety. We think tea should be made fear free, so that’s what we’re doing - tea made right.

“With new Typhoo Fear Free Tea, we’re not just changing the way tea is sourced, we’re challenging the industry to do better. We believe that every cup of tea should be made right, and that starts with ensuring the women who grow it are safe.”

Available in an English Breakfast Caffeinated and English Breakfast Decaffeinated format, Typhoo Fear Free Tea now has 10% more tea in every bag, so ethically minded operators can also enjoy better value with Typhoo.

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Written by
Edward Waddell