The collaboration brings together Bando Belly’s fusion cuisine with Santa Maria’s range of Korean sauces, seasonings and pastes, which launched into UK foodservice in September. The one-month limited-time offer menu was unveiled during a K-food tasting event at The Duke of Edinburgh in Brixton on Thursday 12th September.
Co-created by Santa Maria development chef Barnaby MacAdam and Bando Belly founder, chef and influencer Naz Ramadan, the K-food menu features three signature dishes:
- Seoul Bad Boy Chicken Burger: Twice fried, extra crispy chicken patty dipped in BBQ sauce made with Santa Maria Black Pepper Soy Sauce, topped with fresh lettuce, tangy pickles, kimchi slaw, a mayo infused with Santa Maria Kimchi Paste Chili & Garlic. Finished with Santa Maria Red Ginger and Chili seasoning all in a toasted brioche bun.
- Oh my Goch Chicken Wings: Juicy chicken wings coated in Santa Maria Fermented Soy & Chili Paste, honey, and finished with Santa Maria Chili and Sesame Seasoning.
- K-Tots’ / K-Fries: Crispy potato tots or fries tossed in Santa Maria Kimchi seasoning topped with a blend of mayo and Santa Maria Fermented Chili Sauce. Topped with a generous sprinkle of Santa Maria Wasabi Sesame Seasoning & spring onions.
Ramadan said: “We’ve created a signature fusion cuisine that blends the vibrant flavours of America, the Caribbean, South-East Asia and multicultural London. Our mission is to deliver a new-age culinary experience that connects food, drink, music and nightlife with high-end flavours.
“Our collaboration with Santa Maria is a perfect example of that mission in action. I’ve always been a fan of Santa Maria’s products, and incorporating their new, easy-to-use and versatile Korean range into our limited-edition menu felt like a natural fit. Our core belief is ‘we do flavours’, and with Santa Maria’s commitment to offering ‘flavours for professionals’ it feels like a match made in heaven.”
A select group of customers seized the opportunity to indulge in a special promotion, which included a complimentary Seoul Bad Boy Chicken Burger and K-fries for the first 50 early birds to arrive.
Nick Minchin, head of regional marketing at Paulig Group, added: “Our purpose is to help operators unlock a world of flavour. Our team of culinary experts draw inspiration from global cuisines to develop unique, innovative and tailored solutions for out-of-home operators. We’re thrilled to partner with Bando Belly to showcase a mouthwatering, Korean-inspired street food menu, featuring our new Santa Maria Korean range.
“As Korean cuisine continues to rise in popularity, this collaboration gives us the opportunity to showcase its bold, vibrant flavours in a truly creative and disruptive way. Bando Belly’s distinctive fusion cooking style is the perfect match for our products, and together, we’ve crafted a menu that brings something fresh and exciting to the food scene. It was fantastic to showcase these versatile flavours at our launch event and see the customers’ reactions as they took their first bite.”
Santa Maria’s new, easy-to-use and versatile range of Korean products are now available from national wholesalers. To explore the full range of sauces, seasonings and pastes, and to discover how they can enhance your menu offerings, please visit: https://pauligpro.com/uk/korean.