Radnor Splash will be available in 12x500ml sports cap formats for wholesalers and convenience stores in the new 85p PMP bottle. Flavours include Lemon & Lime, Strawberry and Apple & Raspberry.
Its bottles are 100% recyclable and made from 30% recycled plastic. Radnor Splash brand sells at the rate of two units every second.
Simon Knight, managing director of Radnor Hills, said: “The cost-of-living crisis continues to have a major influence on how shoppers spend, and they are increasingly value-driven.
“We’re seeing soft drinks dominating when it comes to pulling in shoppers at symbols and independents, driving a massive third of all foot traffic. It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector offering great margins for wholesalers and independent retailers.
“As a trusted, high-quality and great tasting flavoured water brand, it gives us a big point of difference and it allows our customers, who are looking for value, taste and healthy soft drinks, to easily see the price and the great value that Radnor Splash offers. Our flavoured water sells very well in the wholesale and convenience channels, so PMP felt like the obvious next step for us.”