Middleton Foods says Rooster’s fresh new look epitomises a contemporary, modern brand representative of the fried chicken phenomenon which has driven the boom in the UK’s chicken shop scene.
Ryan Baker, sales manager at Middleton Foods, said: “What better way to celebrate the success of Rooster’s – which has become a staple in the Middleton Foods portfolio since launching over twenty years ago – than with a re-brand that sees us embrace and reflect the tremendous popularity of the UK fried chicken scene.
“Chicken shops are trendy and we’re leading the charge in the premium chicken coating revolution, investing in new product development which doesn’t just meet the standard, it sets it; so separating Rooster’s from our core range presents us with a huge opportunity to further grow our business, which is really exciting.”