Developed specifically to meet demand in the out of home sector, Cayenne Chilli with Spanish Tomato joins the line-up of four other popular flavours, and is available now in a 40g single serve format (RRP: £0.83p).
The new flavour has been created to appeal to consumers looking for more exciting crisp flavours when snacking on the go or in cafés, sandwich shops, workplace canteens and other foodservice establishments.
Jon Ruberry, on premise channel controller at PepsiCo, said: “With outlets telling us that they want to see even more sensational flavours to provide a point of difference in their crisp offering, we are excited to be unveiling the latest addition to our Market Deli range.
“It is clear there is strong demand in the crisp segment for a new flavour and by expanding our award-winning portfolio, we are able to accommodate consumers’ favourite tastes and build on the success of the brand in the out of home channel."