Thai is the UK’s third most popular Asian cuisine, thanks in part to its healthy positioning, wide variety of dishes, balance of flavours and ease of preparation.
According to the Bidfood 2021 Trends Update report, South East Asian flavours are growing in popularity.
Greta Strolyte, brand manager at Lucky Boat, said: “Greater interest in Asian cuisine is apparent; our research shows Thai food is now the third most popular Asian cuisine, loved for its vibrant, fresh flavours and suitability for many diet types, be that vegetarian, vegan or flexitarian.
“Consumer desire for more adventurous and exciting global cuisines is at an all-time high, with Asian favourites such as Regional Chinese, Southeast Asian, Korean and Japanese predicted to experience great demand.
“Operators can rely on Lucky Boat as an authentic, superior quality, affordable brand. The new rice stick noodles answer the call for an on-trend, easy to use, great tasting product.
“These quick to prepare noodles are made in Thailand using no artificial ingredients and provide operators with exceptional cooking performance; the noodles deliver excellent separation and minimal breakage, meaning less waste. They are suitable for many dishes such as traditional Pad Thai, stir fries, soups, noodle salads and more.”