The special limited edition on pack messages will feature on over 12 million Bite Size individually wrapped Biscoff 6gm biscuits and are designed to “strike up a conversation” with (and between) your customers’ during their own coffee moments.
There are six messaging wrappers in total which feature the slogans; “Me. You. Coffee Heaven”, ”Love at First Bite”, ”Time for a Natter”, “Shh…Me time in progress”, “Do you Dunk?” and “Relax…You Deserve Me”.
In order that outlets can fully capitalise on this initiative, Lotus Bakeries has also created an exclusive free of charge POS pack containing a Lotus Biscoff window sticker so that consumers, who have heard about the initiative through Lotus’s online communications and social media campaign, can quickly identify the operators serving Lotus Biscoff.
Each special messaging wrapper will also give your customers the opportunity to win one of ten chances to win free Lotus Biscoff retail biscuits for a year. All they need to do it simply follow @lotusbiscoff and tweet #greatwithcoffee.