iPRO Student made its debut in February 2020, addressing a gap in the market for a school-compliant beverage in the UK. Crafted to meet the lowest end of the Public Health England & Wales school compliance guidelines, iPRO Student has become a staple choice for health-conscious students.
Lucy Darrall, global partnerships manager at iPRO, said: "Feedback from the focus group urged us to revisit the label design, ensuring it resonates more effectively with our target audience. The new look is a testament to our commitment to meeting the preferences of our consumers."
iPRO Student Edition boasts being one of your five-a-day, with no added sugars, artificial colours and flavours as well as being naturally sweetened using Stevia. The range is available in Berry Mix, Mango and Sour Cherry.
The iPRO team engages with schools, colleges and universities, offering samples of both iPRO Student and iPRO Hydrate while educating students about the importance of healthy hydration.
Rob Waldron, procurement & operations director at iPRO, added: "The update of the label has been a fantastic team collaboration from multiple departments in our business and our factories.
“A key part in this is to ensure that we continue to use 100% recycled plastic in our bottle packaging and to make sure it is fully recyclable, aligning with our commitment to environmental responsibility. The bottle will also continue to use the tethered cap ahead of the legislation requirement in June 2024."