The new Horlicks shake combines the creamy, smooth malted taste with the richness of white chocolate. There are no artificial colours, flavours or preservatives and the milkshakes are suitable for a vegetarian diet.
Karen Green, out of home marketing controller for Aimia, said: “High Street chains frequently run Menu Specials, because they inject personality and freshness into their offer and keeps customers coming back for more new tastes and flavours.
“Fresh ideas mean improved revenues and Horlicks White Chocolate Shake is a great way for existing Shmoo customers to capitalise on the same opportunity. They will also be able to tap into the thriving retro malted milkshake scene that is popular in a range of venues from American style diners to restaurants and coffee shops.”