Fresh Deli will focus on new product development and keeping the range up to date, while at the same time maintaining a core of traditional favourites.
The brand is kicking off with a range that includes classic flavours, a selection of heatable sauce-based fillings, vegetarian options, fish, meat and marinated meat fillings. In all, there are 49 new lines to choose from with more varieties planned to roll out at regular intervals, keeping the range interesting and in line with current fast-moving trend.
Products include:
- Traditional: fresh deli chicken mayonnaise, chicken tikka and sliced coronation chicken
- Heatable: fresh deli sliced firecracker chilli, hoi sin duck and pulled chilli beef
- Vegetarian: fresh deli Italian grilled vegetables, falafel chick pea in roast pepper salsa, barbeque jackfruit
- Marinated: Jamaican jerk chicken, lemon pepper chicken and lime & coriander chicken
Caroline Bartrop, trade marketing manager at Fresh Fayre, said: “Fresh Deli gives us the opportunity to support the ongoing development and new product focus that our customers at Fresh Fayre know and love, as well as providing a great range of core products of consistently high quality.
“At the same time, the brand gives us the chance to work closely with customers on bespoke projects, taking advantage of the Fresh Deli resources and expertise, so it’s a winner all round.”