23rd Jan 2025 - 10:25
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Abstract
Brakes has launched a new range of handmade tray cakes that are delivered frozen in trays of 18 pre-cut portions to help minimise wastage and ensure caterers don’t run out of stock.
Created under the exclusive Enchanted Bakery brand, the range was developed following research that showed foodservice businesses wanted a tray cake that delivered a ‘premium look and taste’. The range is designed to offer a complete cake solution for customers.
The initial range comprises of six tray cakes, including:
- Triple Chocolate Fudge cake
- A classic Strawberry Victoria Sponge
- A Banana Caramel & Malt cake
- A Dragonfruit & Lime cake
- A spiced Carrot & Orange cake (suitable for vegans)
- A Sticky Rum & Raisin cake (suitable for vegans)
Paul Nieduszynski, chief executive of Sysco GB, said: “Our new range of tray cakes delivers a second-to-none eating experience. It’s the best combination - a great looking cake that also tastes amazing. We’re confident this new range will become a fixture for customers looking to drive excitement and delivers a slice of happiness to their consumers.”