The new addition replicates the texture and taste of the classic french butter croissant by using wheat flour and shea butter.
The global vegan market is set to grow by a rate of 9.1%, reaching £18.2 billion by 2026. According to The Vegan Society around 2% of the world’s population now identify as vegan.
The new vegan croissant uses minimal ingredients and no palm oil, making it the ‘cleanest’ vegan plain croissant on the market.
Stéphanie Brillouet, marketing director for Northern Europe and North America at Délifrance, said: “Our new vegan croissant strikes a balance between indulgent tastes and experiences and consumer demand for cleaner, healthier products. With rising vegan and flexitarian populations, launching this new croissant was the next natural step.
“Our insights from consumers also tell us that vegans feel left out of the breakfast experience, with their breakfasts lacking tastiness and indulgence. By using the right blend of vegan-friendly ingredients, we’ve replicated the much-loved staple of the French butter croissant.
“It’s brilliantly versatile - enjoyed either as an indulgent sweet treat with spreads or fruit, or as a savoury breakfast or snack with vegan cheese and vegetables. We’re delighted to add this product to the range so that more vegans can live every day delicious.”
For more information, visit: http://www.delifrance.com/uk/.