Skip to main content
Search Results

Brakes Launches new Birchstead fresh meat range

4th Nov 2024 - 04:00
Image
Abstract
Foodservice wholesaler Brakes has launched a range of almost 60 premium quality fresh beef products under its new Birchstead brand.

The specialist range of beef, sourced from British and Irish farms, contains a variety of high-quality products, including steaks, joints, mince and burgers, along with a selection of dry-aged cuts for the finest dining experiences.

The range has been selected taking insights from customers to ensure that they provide the right products for every menu. All partner farms supplying Birchstead beef are accredited by Bord Bia or Red Tractor.

The cattle are raised to ensure lean, tender and flavoursome beef, with grading to ensure consistent quality. This is backed by skilled butchers, who deliver additional quality through exacting specifications, meticulous curation and expert maturation processes.

Birchstead offers ‘carefully selected and perfectly matured’ fresh beef that delivers ‘great flavour, tenderness, and excellent value’. While Birchstead Reserve provides the finest cuts, hand-selected and dry-aged for the ultimate in flavour, texture and tenderness.

Paul Nieduszynski, chief executive of Sysco GB, said: “Birchstead is more than just a brand, it’s a promise of quality from farm to fork, offering fresh beef that delivers consistency, flavour, and excellence every time. We are really excited to bring this extraordinary range to customers, helping them elevate their menus with tender, responsibly sourced beef.”

Category
Written by
Edward Waddell