The new creation is available now with a raspberry and lemon curd filling, topped with sugar crystals and an edible yellow straw. The muffins are supplied in units of 24 and can be thawed and served in minutes.
Paul Maxwell, marketing manager UK at ARYZTA Food Solutions, said: “Demand for seasonal NPD is peaking, with the summer proving high season for snacking, especially for younger Gen Z consumers who admit to indulging more than once a week.
“These diners are Instagram natives, of course; consumers that can’t help but be swayed into purchase by the muffin’s striking look and edible straw – ideal fodder for the perfect social post!
“For caterers, it’s the perfect snacking storm; I urge them to grab a case today at this very special limited-edition price and profit from a market in the ascendancy.”
The ARYZTA Food solutions family includes Coup de pates, Hiestand and Bouquet Garni.