The provision of plant-based meals continues to grow across the UK and in the public sector in particular. This is both driven by demand from the ‘customer’ and by the government’s environmental and obesity agenda’s that are supported by a more plant-based diet.
The cost of living crisis is adding to the need for more plant-based options on the menu as public sector caterers look for meat replacement products to save on cost. In a recent PSC survey (February 2023):
- 69% of respondents said they had reduced or were considering reducing the amount of meat on their menu
- 32% were now using meat replacement products instead of meat and a further 16% were considering it
This is not having a negative impact on customer perception with 63.5% of Brits choosing to buy vegan products in 2021 and many more eating vegetarian meals.
Plant-based week has been a focus for public sector caterers wanting to understand more about the benefits of plant-based food on the menu and the variety of options open to them for the last 3 years. It also gives them tools to share that information with their customers.
For 2023 we have a new look to Public Sector Caterings Plant-Based Week. We will continue to share toolkits for caterers to promote the week and share information with their customers, we will also share recipe inspiration from our business partners and look at new products available to support caterers in serving better plant based solutions.
However, we will be theming each day of Plant-Based Week to focus on the benefits of a plant-based diet, people who provide amazing menus and how using plant-based dishes can save caterers money.
Each day will have a theme:
Monday – Impact on the Planet
Tuesday – Cost Saving benefits
Wednesday – The Big Plant-Based Debate Webinar
Thursday – Best new plant-based products
Friday – Plant-based Public Sector Catering heroes
The plan for the week includes:
- Promotion from March to June 2023 across Public Sector Caterings media portfolio
- Call to action – PSC Plant-Based Day – encouraging all Public Sector Caterers to have one day in the week where they serve only plant based food
- Downloadable toolkit of literature explaining benefits of a more plant based diet
- Special issue of Public Sector Catering
- Dedicated area on PSC Website and daily Newsletter takeover for week
- Webinar discussing the future of plant based food in Public Sector Catering
- Video recipe content from business partners
- Best new plant-based products
- Awards for our industry plant-based heroes.
MARKETING PACKAGES:
There are a number of opportunities available:
Platinum supporter:
- DPS advertorial in PSC print & digital May issue – with embedded video content in digital version
- Page advert in PSC print and digital May issues
- Sponsorship of daily newsletter throughout week
- Video demo uploaded to PBW website and promoted via PSC newsletter
- Banner on rotation with other platinum sponsors on PBW website pages for a year and PSC home page for the week
- Up to 7 products road tested and covered in editorial if achieve pass level
- Lead branding on all literature and promotional materials
Cost: £5,000 +VAT (only 5 available)
Gold supporter:
- DPS advertorial in PSC print & digital May issue – with embedded video content in digital version
- Up to 4 products road tested and covered in editorial if achieve pass level
- Sub-branding on all literature and promotional materials
Cost: £2,500 +VAT
Silver supporter:
- Page advert in PSC print and digital May issue
- Up to 2 products road tested and covered in editorial if achieve pass level
Cost: £1,250 +VAT
Contractor Credentials:
3 page advertorial where contractors can promote their plant based and sustainability policies.
Additional products can be road tested for £50 per product.
For more details contact Stuart Barnett or Jac Brailey